After Bowman stopped making cards, Topps faced little competition in the card market other than from Fleer Gum, which it defeated in court and in retail sales. Cards became more popular each year, and the company responding by printing all sorts of special cards — adding multiple cards of stars like Willie Mays and Mickey Mantle to every set, and some featuring more than one player. Topps also put an array of inserts into packs, like the 1967 posters and 1969 Deckle Edge cards pictured below.